Sofie Rutgeerts

Sofie Sue Rutgeerts is Senior Manager Industry Insights at egta, the international trade body of multiplatform TV and audio businesses, and an independent Media Consumer Psychologist. She brings together expertise in audience measurement, ad effectiveness and media consumer psychology to explore how media environments create value for media, agencies and advertisers. Her work focuses on translating developments in trading, measurement and behavioural science into commercially meaningful strategies, helping media organisations and brands strengthen advertising effectiveness and commercial impact.