As Director for Broadcast and End User Technology (B&EUT), Sinead is responsible for the teams who lead the specification, design and provision of the technology that BBC colleagues use every day to inform and entertain audiences. The B&EUT team spans a number of delivery disciplines including Content Production (for sport, news, audio and live), Business Systems, Playout and Publication (including voting and competition compliance and technology) and Infrastructure, Network and End User Compute. The B&EUT Architecture, Project and Portfolio and Software Engineering teams support delivery teams spanning the whole of the BBC Technology Group and lead the charge on developing a modern media supply chain for the BBC.  

Sinead joined from UKTV where, as the Chief Technology and Operations Officer, she led an extensive technology refresh spanning cloud adoption and playout transformation through to digital product development and business systems refresh. Prior to UKTV, Sinead was the Managing Director at international consultancy and talent business The Lighthouse Company. She had also been the Chief Executive of The Studios at MediaCityUK (now Dock10) where she successfully launched the business and built and led the team’s delivering production and technology services to both the BBC and other independent production companies. Sinead spent five years as Operations and Technology Director at Virgin Media Television following several years in commercial radio at Bauer, where she started her media career in the early nineties.