Director Addressable TV International, Smartclip
Sebastian Busse heads the team for the development of Europe’s largest Addressable TV partner network at smartclip. His vision is to bring forward the world and means of TV advertising.The smartclip Addressable TV Platform, explicitly built for the TV industry, brings digital advertising and analytic solutions to linear TV and unlocks new potential for broadcasters and advertisers. With a proven track record in the area of Connected TV, Sebastian Busse offers deep knowledge of this young market segment. Previously, Mr. Busse built up the largest publisher network on Connected TV at smartclip. He implemented the integration of Philips Net TV, the first real Connected TV approach of a large CE-manufacturer, for monetization purposes. After that he had the responsibility for the launch of CTV portals for Loewe, Vestel and Astra HD+. Prior to smartclip, he worked in sales at IMG Media. He started his career at the digital agency Syzygy and argonauten.
18-Sep-2017OTT Business trends, tools and opportunities