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Sebastian Busse

Sebastian Busse

Director Addressable TV International, Smartclip
Sebastian Busse heads the team for the development of Europe’s largest Addressable TV partner network at smartclip. His vision is to bring forward the world and means of TV advertising.The smartclip Addressable TV Platform, explicitly built for the TV industry, brings digital advertising and analytic solutions to linear TV and unlocks new potential for broadcasters and advertisers. With a proven track record in the area of Connected TV, Sebastian Busse offers deep knowledge of this young market segment. Previously, Mr. Busse built up the largest publisher network on Connected TV at smartclip. He implemented the integration of Philips Net TV, the first real Connected TV approach of a large CE-manufacturer, for monetization purposes. After that he had the responsibility for the launch of CTV portals for Loewe, Vestel and Astra HD+. Prior to smartclip, he worked in sales at IMG Media. He started his career at the digital agency Syzygy and argonauten.
Sessions
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast

 

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