Satish Annapureddy

Satish Annapureddy is a growth- and innovation-focused product leader passionate about building businesses through new products, solutions, and partnerships. Over the last 20+ years, Satish has incubated new products and partnerships spanning connected devices, secure streaming, Cloud, and AI.
Satish serves as Principal GenAI GTM Specialist at AWS, where he plays three roles: working with technical and business leadership at top media and entertainment companies on GenAI and Agentic AI strategy and implementation on AWS; partnering internally with AWS service teams to align product features and roadmap with customer and market demand; and working with AWS Media, Entertainment, Games, and Sports (MEGS) leadership to shape and execute its broader GenAI strategy.
Prior to AWS, Satish held leadership roles in product management and business development at Warner Bros. Discovery (WBD), Microsoft, LG Electronics, and Irdeto. As Director of Product Strategy & Technology Partnerships at WBD, he led AI initiatives and partnerships across content management, distribution, and monetization. At Microsoft, he launched and drove adoption of Azure AI Machine Translation, Speech, and Media services with strategic customers worldwide.
Satish holds an MBA from Cornell University and an MS in Computer Science from Utah State University. He serves on IBC's Technical Papers Committee, chairing and moderating sessions on AI Search and Trust/Provenance.