Sascha Prueter

Sascha Prueter

Head of Product & Strategy - Android TV, Google
United States
Sascha Prueter is the Head of Product & Strategy for Android TV at Google, working within the Android team to lead the Android's efforts for the TV ecosystem. He previously led the overall Android platform Program Management to release new Android operating system versions to phones and tablets across the world. Before Google Sascha worked on one of the industry leading digital TV middlewares as well as working directly with major operators & MVPDs on deploying IPTV systems in international markets.
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


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