Sarah Rose

Sarah Rose

Director of Consumer Insight, Channel 4 Television
United Kingdom
A member of Channel 4's Executive team, Sarah is responsible for the broadcaster's award-winning data strategy and transforming the way viewer data and insight is used to inspire new ideas and maximise Channel 4's competitive edge as one of UK's leading commercial public service broadcasters. Sarah joined Channel 4 in 2006 as Head of VOD and Channel Development where she oversaw the launch of the ground-breaking 4OD service, now All 4. In 2010 she became Director of Commercial and Business Development where she was responsible for all non-ad sales revenues including Distribution, Secondary Sales, DVD and most recently the Commercial Growth Fund and All4 Games. Before joining Channel 4, Sarah was at ITV for ten years where she started as a Graduate Management Trainee, rising to General Manager, ITV Digital Channels. Sarah graduated in English and French from Oxford in 1996. She lives in North London with her partner and two young children.
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


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