Sanjit Sama

Sanjit Sama is Head of Go-to-Market at sync, where he leads commercial strategy and studio partnerships. Sync builds proprietary AI models for lip sync, visual dubbing, and dialogue replacement, with preserving the original performance at the core of its technology. Sanjit works with studios, media companies, and content teams to bring these capabilities into production, helping video reach audiences across languages and markets. He brings a commercial perspective to AI adoption, with a focus on how emerging technology fits into production workflows and creates value for content owners. At IBC2026, Sanjit joins the discussion on how AI can help organisations reach global audiences while preserving the creative intent and performance of the original content.