Sam Fray
Founder & Director,
Black People in Sports Broadcasting
Sam Fray is the founder of Black People in Sports Broadcasting (BPSB), a community interest company increasing Black representation behind the camera in sports broadcasting, branded content, and live production. A CTI Leadership Graduate and coach, she drives equity-focused talent development, training, and partnerships, creating long-term pathways for underrepresented creatives in media and technology.
Sessions
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12-Sep-2025IBC Talent Programme, Future Tech, Hall 14, Hackfest StageFinding the Missing Pieces of the Talent Jigsaw: Mid-career, talent retention, and underrepresented talent pools