Rory McVicar

Rory McVicar is Director of Partnerships at Hydrolix, where he leads the company's partner-first go-to-market strategy globally for a real-time data platform used to power observability at some of the world's largest live streaming events. He brings more than 15 years of experience scaling data, media, and cloud platforms across EMEA, with deep expertise in edge computing, live video streaming, and hyperscaler alliances.
Before joining Hydrolix, Rory spent over four years at AWS as Principal Go-To-Market Specialist for Edge Services, leading go-to-market across content delivery, perimeter security, and anti-piracy solutions for streaming media.
Rory is a returning IBC speaker. At IBC2019, while leading media product management at CenturyLink, he joined a panel exploring how to build the next generation of TV viewing experiences, alongside engineering leadership from a major streaming platform. At IBC2023, he moderated a panel of senior leaders from major European broadcasters and technology vendors on the industry's transition to IP-based distribution, exploring the scalability, latency, and sustainability challenges involved. At IBC2025, he appeared on the AWS & NVIDIA Innovation Stage in a live discussion on how a major live-sports streaming operator manages multi-CDN observability at global scale, and featured in an AWS-hosted demo exploring how generative AI and agentic tooling can be applied to streaming media operations.