Rob Koenen is a Founder VR streaming company tiledmedia, He is also Principal at TNO, a leading independent research organization in the Netherlands. Rob's activities include the development of multimedia technologies, systems and standards, and their application in novel services. Rob is President of the VR Industry Forum, and member of the Forum's Board, and serves as an elected member on the Steering Group of HbbTV (www.hbbtv.org).. He chaired MPEG's Requirements Group from 1996 to 2005, and played a key role in the development of the MPEG-4 standard. He is co-editor of the MPEG-4 Systems Standard, initiated the MPEG Industry Forum in 1999, and served as its President for the first five years, successfully bringing MPEG-4 technology from a paper specification to a dominant market force. Mr. Koenen received his MSEE (‘ingenieur') degree in 1989 from Delft University of Technology in The Netherlands where he studied electrical engineering, specializing in information theory. Prior to joining TNO, Mr. Koenen served as Intertrust Technologies' VP of Standards and Community Initiatives. He is a Senior Member of IEEE and holds a number of patents in media processing and visual quality metrics.