Rich Welsh is Senior Vice President of Innovation at Deluxe, where he works to bring next generation technologies and workflows to mastering, distribution and localization services for studios, OTT platforms and content creators worldwide. Rich has over two decades experience in movie and television post production, mastering and delivery. 

Prior to his role at Deluxe, Rich was founder and CEO at Sundog Media Toolkit which pioneered cloud based automated mastering for movies and TV for Hollywood studios. Sundog was acquired by Deluxe in 2020. Prior to Sundog, Rich worked as Head of European Theatrical Operations for Technicolor, and Director of Digital Cinema at Dolby Laboratories.

Rich is also the Executive Vice President of Society of Motion Picture and Television Engineers (SMPTE), where he helps drive the strategy and future direction of the Society, working alongside the SMPTE President, Renard Jenkins, to support him in running and progressing SMPTE.

In his vast amounts of spare time, Rich is also a keen enduro mountain biker, snowboarder, surfer and DJ.

Rich holds a Doctor of Technology (HC) and BSc(hons) Media Technology from Southampton Solent University, and is a Fellow of SMPTE.