CMO, Telecommunications, Media & Entertainment, IBM
Rich is known for developing new and emerging market opportunities, anticipating and leading teams to navigate dramatic industry shifts and a history of mentoring and coaching a diverse set of colleagues. ? He is responsible for worldwide development, articulation and execution of global market strategy and programs across industries experiencing significant changes in business models, customer relationships and value delivery. ? Previously, as VP Marketing for Smarter Cities, Rich was responsible for IBM's marketing and communications plan, driving 50% growth. He helped cities improve operating efficiency and deliver better citizen services in transportation, water, emergency management, health care, crime solving and more.? In 2011, Rich was VP of Corporate Strategy responsible for expanding IBM opportunities in strategic and emerging markets, with specific focus on growing IBM's business in Africa.? Before that, Rich led IBM's channel, distribution and business partner strategy, being named as one of the industry's Top 100 Channel Executives by CRN.? In previous executive roles, Rich held positions in IBM Systems Group, including Vice President of Linux Sales. He has served in executive and management roles in product development for IBM's UNIX and Mainframe businesses, where he received IBM's prestigious award for Outstanding Technical Achievement. Rich also helped birth the first Scalable Parallel systems, Watson's ancestor. ? Rich holds a Masters in Computer Science and Bachelors in Business Administration from Marist College. He also completed MIT's Sloan School of Management program on Corporate Strategy and IBM's exclusive marketing E.School.