EVP & Head of Universal Advanced Media, Universal Music Group
As both an Entrepreneur and an Intrepreneur, Ray has a unique “ground-up” perspective of what it takes to succeed within the US, EMEA & APAC markets. Building Streamworks allowed Ray to look closely at technology design, build, work flow and delivery methods simultaneously across multiple territories and viable platforms - combining digital assets with advertising, subscription or hybrid models and integrating complex work flows and network infrastructures through close “in-country” support of all human and technical resources with management of end-to-end costing. With a client base (large multi-national media conglomerates) delivering content from multiple locations via various formats, required the design and implementation of a sophisticated and strategic level of business architecture, and a keen eye on the ever-evolving solution engineering required to deliver best of breed with an outstanding quality of service. Working with connectors, mavens & salespeople, Ray is a market-leading expert in broadcast strategy, content production, program scheduling, commercial planning & sustainable revenue generation. With 20+ years of experience in digital media - building audiences and delivering into numerous territories, across different platforms in multiple genres, Ray is an award winning TV producer who has worked with Fortune 500 brands and Multinational media conglomerates with their Digital go-to-market strategies. Ray's wide ranging experience and production contact base has been brought into UMG in his current capacity as EVP & Head of Universal Advanced Media, he manages the team that is designing, sourcing, building, managing and rolling out UAM as a significant global production services department that has been built to support UMG's Media & Content road map.