Rainer Schäfer

Rainer Schäfer

General Manager, Media Services and Platforms, IRT
Rainer Schäfer is General Manager Media Services and Platforms TV at the IRT, the R&D institute of the public German broadcasters (incl. ORF in Austria and SRG in Switzerland) since May 2016 and worked as General Manager TV since May 2009. He joined the IRT in 1986 after studying electrical engineering at the technical university of Munich. During his career, he worked in several positions as hard- and software developer, project leader, seniour engineer and as head of the TV production systems section. Working areas were analogue and digital television, video coding and DVB, production chains, standards converters, interactive television and integrated media production systems. He is regularly active as participant or in chairing positions in DVB, EBU and other national or international bodies, as well as EU projects. Currently, he is vice chair of the board of the FKTG in Germany.
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


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