Peter Siebert

An independent Broadcast Industry advisor and a guest speaker at Shanghai Jiao Tong University, Dr. Peter Siebert’s career spans 35 years. He has held various positions within the Broadcast industry, most recently he was the Executive Director at the DVB Project Office in Geneva, where he was responsible for all organizational and technology related aspects of the DVB.  Prior to this he was with Siemens AG, where he was influential in the design of the end-to-end IPTV and set-top box solution; at SES-ASTRA he was instrumental in the introduction of digital television via satellite, for Europe, based on the DVB/MPEG-2 standards; and at Philips Kommunikations AG, he managed digital audio and visual transmission over telecom networks.