Peter Hutton is CEO of Eurosport, the leading sports entertainment destination reaching 243 million cumulative subscribers across 99 countries in Europe, Asia-Pacific, Middle East and Africa. Peter joined Eurosport in 2015, charged with strengthening and localising the brand worldwide. Peter is delivering a strategy which will see large scale development of Eurosport to create more locally relevant content with homegrown talent and dedicated feeds in key markets encouraging a number of strong, local channels for future growth. Peter's goal is to push hard to maintain stability within the network's strong pillar sports in the coming years: cycling, motorsport, football, tennis and Olympic sports. Prior to joining Eurosport in 2015, Peter worked in the sports industry for over 30 years. Most recently, he was CEO at the MP and Silva sports rights agency, and previously was part of Fox International Channels, driving the launch of their sports business outside the Americas, including the acquisition of Setanta Sports in Africa and ESPN/Star Sports in Asia. He became CEO of ESPN/Star Sports based out of Singapore and oversaw its change into Fox Sports in Asia and Star Sports in India. Peter's career began at the grassroots of sport; at 16 years old he was commentating for local radio stations in West Yorkshire whilst still at school. Graduating from Cambridge University, he became sports editor of Radio Aire in Leeds, then with BBC TV before joining BSB's sports channel in 1990 and going on to present and commentate on sporting events for Sky Sports.
17-Sep-2017Sports Business and the Consumer Keynote