Peter Bruce

Peter Bruce


Peter Bruce is a 25-year-plus veteran of the broadcast and media industry. After gaining an Engineering Higher National Diploma in Broadcast and Communications at Ravensbourne College, London in 1987, he began his career at Digital Visions, Austria as a studio engineer. Here he maintained one of the first digital production and linear post production studios seeing the moved from analog to digital.


He then worked with the innovative audio and video pioneering company AMPEX and was based in two regions. Firstly as a senior field service engineer in Fribourg, Switzerland (installing and maintaining systems and equipment in Switzerland and Eastern European countries) and later transferring to Athens, Greece (with customer service responsibilities across the Middle East).

During his career he has worked for Sony, BTS, Philips Broadcast, Thomson Broadcast, Grass Valley and the Vitec Group.


Peter is using his knowledge and experience of the Asia territory, mixed with his engineering and commercial background in the broadcast and media companies, working for the IABM as Director APAC. Establishing and setting up the APAC region from the Singapore regional office; growing the membership and addressing the needs of the IABM members.


Peter has been published in the broadcast engineers’ reference book, Mixers and Switchers and presented papers at the Koba 2012 (Seoul, S. Korea) on Camera Imaging Technology; at BIRTV (Beijing China) on Advances in Video Technology; at ABU 2012 (Kuala Lumpur, Malaysia) on Innovations in the Live Production Ecosystem and at ABU 2013 (Kuala Lumpur, Malaysia) on Nonlinear Production Philosophy. 

  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


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