Perla Bloom

Perla Bloom is the Connections/Comms Planning Lead on the Sims at Electronic Arts creating connected entertainment experiences that spark creativity for the future fans of The Sims, preciously Global Strategy Lead also at Electronic Arts, working on both AAA titles like Battlefield, as well as smaller more indie titles like Wild Hearts. She co-hosts an Entertainment and Technology podcast, Think Twice, where she interviews movers and shakers in the tech marketing and entertainment industries, to inspire newcomers with their unique and unconventional ways to the top. Perla has experience in a variety of other industries, which she acquired agency side, from FMCG, Financial Services, Telecoms, Luxury, she is always committed to providing fully integrated campaigns, with a focus on innovative digital multi touchpoint experiences, more recently involving Crypto and NFT technology at the intersection of culture and people.