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Niko Waesche

Niko Waesche

Head of Customer & Audience Activation, GfK
United Kingdom
Niko is Global Head of GfK's Customer and Audience Activation unit. The mandate of the newly formed unit is to leverage GfK's unique data and platform capabilities to enable brands, agencies and media groups to enhance their customer and audience data. An enhanced single customer view allows for better and timely insights along experience touchpoints, smarter activation and more robust measurement. Niko has worked at GfK for four years, most recently as Global Industry Head for Media and Entertainment, providing research and data services to clients such as Google, Facebook, Time Warner and The Walt Disney Company. Prior to his role at GfK, Niko held several prominent media roles. He co-founded GMPVC, a Berlin-based media-for-equity fund, which allows media groups to use their advertising inventory to invest in startups. At IBM, he was responsible for the Media and Entertainment Industry in Europe, supporting the digital transformation of key accounts and running an outsourcing programme for one of Europe's largest broadcasters. Niko is widely published. His latest book, “SimplySeven” (Palgrave Macmillan) is a guide to the seven business models of the web. Niko has a Ph.D. from the London School of Economics and also studied at the Johann-Goethe-Universität in Frankfurt and Brown University in Providence. He is based in London.
Sessions
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast

 

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