Niko Waesche

Niko Waesche

Head of Customer & Audience Activation, GfK
United Kingdom
Niko is Global Head of GfK's Customer and Audience Activation unit. The mandate of the newly formed unit is to leverage GfK's unique data and platform capabilities to enable brands, agencies and media groups to enhance their customer and audience data. An enhanced single customer view allows for better and timely insights along experience touchpoints, smarter activation and more robust measurement. Niko has worked at GfK for four years, most recently as Global Industry Head for Media and Entertainment, providing research and data services to clients such as Google, Facebook, Time Warner and The Walt Disney Company. Prior to his role at GfK, Niko held several prominent media roles. He co-founded GMPVC, a Berlin-based media-for-equity fund, which allows media groups to use their advertising inventory to invest in startups. At IBM, he was responsible for the Media and Entertainment Industry in Europe, supporting the digital transformation of key accounts and running an outsourcing programme for one of Europe's largest broadcasters. Niko is widely published. His latest book, “SimplySeven” (Palgrave Macmillan) is a guide to the seven business models of the web. Niko has a Ph.D. from the London School of Economics and also studied at the Johann-Goethe-Universität in Frankfurt and Brown University in Providence. He is based in London.
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