Michel Roofthooft

Michel Roofthooft, VP of Engineering at THEO Technologies, brings over 19 years of expertise in OTT engineering, distinguished by his forward-thinking approach and customer-centric leadership rooted in a strong technical foundation. With a background at Liberty Global, a leading multinational telecommunications company, and as Lead Technology and Co-Firestarter at TADAAM, Michel is dedicated to driving innovation in video technology. At THEO, he does thought leadership webinars and talks on Server-Guided Ad Insertion (SGAI), sharing insights from his close collaboration with Google and industry partners. He excels in building strong client relationships, helping customers with ad insertion and monetization challenges, and delivering technologies that create substantial value for clients.