Max Signorelli
Consumer Research Lead, Media & Entertainment’,
Omdia
Max Signorelli is the Consumer Research Lead for the Media & Entertainment team at Omdia. Max’s research builds on the syndicated Omdia media & entertainment consumer survey to monitor market traits and consumer profiles, tracking real, cross-platform usage of video services and devices with time. Max specializes in global video markets with regional expertise in EMEA, covering markets both developed and emerging through in-depth strategy analysis and contextualising of local and international video players.
Sessions
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13-Sep-2024IBC Showcase Theatre (Hall 8, 8.A01)Under the Hood of D2C Business Model Transformation: The Role of Hybrid Monetisation, the Cloud and Generative AI