Matthew Carter

Matthew Carter is Senior Vice President of Product at Whip Media, where he leads the strategy, development, and delivery of Helix, the company's AI-native platform for the media content supply chain. He is responsible for driving product innovation that helps media and entertainment organizations orchestrate rights, avails, metadata, content performance, royalties, and revenue workflows through intelligent automation and trusted data.

With more than two decades of experience building enterprise SaaS platforms, Matthew has led global product and engineering teams, delivering cloud-native solutions for some of the world's largest media and technology companies. His expertise spans product strategy, AI-driven platform architecture, systems integration, digital video operations, and enterprise software delivery.

A frequent advisor to customers on digital transformation and operational excellence, Matthew is passionate about helping media organizations leverage AI to streamline operations, reduce costs, unlock new revenue opportunities, and make faster, smarter business decisions.