Matt Risley is the MD of 4Studio, Channel 4’s in-house digital agency responsible for the broadcaster’s social strategy at a channel, show and platform level, as well as production of hundreds of pieces of digital content every month for social and digital platforms. The department is at the heart of the channel’s Future4 strategy to reach and engage young UK audiences, and grow new revenue streams through social platform partnerships and innovative social-first branded content solutions. He has previously worked for MTV, Future Plc and Sky, leading digital strategy, content and publishing teams.
15-Sep-2023IBC ConferenceWinning Over Gen Alpha: What broadcasters and brands need to action now
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