Mark Bauw

With more than 30 years of experience across telecom, digital TV, streaming and product design, Mark is passionate about creating technology experiences that genuinely work for consumers.
As Director of TV Product and Design at Infosys, he leads a multidisciplinary team of product and design experts delivering TV, multiscreen and connectivity experiences to millions of consumers across Europe.
His career includes Philips, UPC, Chello Broadband and Liberty Global, with more than 20 years focused on digital and interactive TV and streaming. He has helped develop and launch Internet and TV products across multiple European markets, combining product strategy, design and technology within large and complex organisations.
His philosophy is simple: consumers don't care about our hardware, software or UI—they just want to relax and enjoy watch something. For him, the best TV experience is simple, personal and a one-stop shop for all content.
He brings this strong end-consumer focus and practical industry experience to the IBC panel, challenging the industry to put real consumer needs back at the centre of product innovation.