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Lori H Schwartz

Lori H Schwartz

Principal, StoryTech

Lori H. Schwartz is a true technology catalyst (‘Tech Cat’). As a leading advisor and speaker in marketing and tech innovation, Lori collaborates with top creative and strategic executives of multiple brands, tech and content companies to ensure their understanding of emerging business models while designing unique experiences to create engagement.

Los Angeles Based, Lori is a CNN Technology Contributor and a frequent speaker at major industry events as well as for private companies helping to facilitate conversations around new business models and technology innovation. You can find her broadcasting weekly on Voice America's business channel on her 'Tech Cat Show'​

Lori​'s StoryTech initiative facilitates communication between storytellers and technology companies. The trends briefings, curation and tours products have become well known globally through their work @CES, @NAB, @NATPE and @AdTech. She is frequently curating large trade show plenaries and hosting events to help drive conversations around the latest marketing and advertising technology as well as the latest content business models.

Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies. She was the key principal to launch the highly regarded IPGLAB(http://www.ipglab.com/). Lori oversaw the group’s strategy, helping to keep clients ahead of the digital curve. She facilitated emerging media upfronts for Microsoft, Intel, General Motors, Nestlé and Sony.

She has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications. An active spokesperson, Lori launched Digital Hollywood’s ‘Women’s Entertainment and Technology Mentor Program’ and is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy.

Sessions
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast

 

IBC Technical Supporters

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