Responsible for originating and creating new content and fundraising activations to delight and surprise audiences. When I joined the charity in 2022 I produced their most successful 24-hour challenge –The BBC Breakfast Drumathon – which raised a record-breaking £3.8 million. I’m now planning a major gaming activation for this year’s appeal. My background is in journalism and TV broadcasting. I’ve worked for BBC News for 15 years as a senior journalist and output editor. Before that I worked for 15 years at ITV Daytime producing their flagship shows This Morning, LK Today and GMTV.
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