Lindsey Mack

Mack has worked on driving the take up of digital radio for nearly 20 years helping to establish digital radio at the BBC with the launch of digital only stations and also unique digital only pop-up stations.  It is widely recognised that DAB has been very successful in introducing new digital only services and whilst digital listening continues to grow it is apparent that the industry must work together to secure radio’s future in a hybrid world.  She continues to drive the BBC’s cross platform strategy, managing the DAB national multiplex and raising awareness and take up of digital radio with initiatives involving as many key stakeholders as possible.  Lindsey’s role includes working closely with commercial radio and representing BBC Radio at a range of internal and external meetings and events.