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Les Carter

Les Carter

VP & Chief Architect, Cadent Technology (Formerly BlackArrow, Inc)
United States
Les Carter is the VP, Chief Architect at Cadent, a leading provider of media, advertising and data solutions for the pay-TV industry. Carter came to Cadent through the acquisition of BlackArrow in 2014 where he now is responsible for technology strategy with clients and partners. Carter has spent over 11 years working with dynamic advertising in the TV space and has patents granted in the areas of addressable linear TV and social TV advertising. In his first 6 years at BlackArrow, Carter was a key driver behind the design and implementation of the core functionalities for the company's flagship advanced advertising solutions that have been deployed across 40 million homes worldwide. Carter serves as the lead with industry working groups bodies to craft standards in the addressable advertising space. More recently, Carter has been charged with architecting not only the enhancements on the core Cadent solution, but conceiving and developing new technologies, such as their addressable linear TV solution. Prior to BlackArrow, Carter fulfilled several principle engineering/architecture roles at companies in the UK and US, such as TNT UK, Chordiant, Siperian and On Command. 
Sessions
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast

 

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