Laurence leads Radioplayer’s work with the automotive industry across Europe and internationally, building partnerships with the leading car manufacturers and multimedia technology suppliers around metadata, HMI design and smart radio development in connected and autonomous cars. He is a current member of the WorldDAB Steering Board and Chaired the WorldDAB User Experience Group for 5 years. With WorldDAB, he led the research and development of the WorldDAB in-car UX guidelines and the subsequent engagement with major car manufacturers. He previously worked for Digital Radio UK where he led the partnerships with car manufacturers that saw digital radio included as standard in all new cars.