Entrepreneur and digital savvy with more than 10 years of experience in digital marketing and brand strategies. She was bringing brands from offline to online, executing PR, social media and e-commerce launches. Ksenia also worked in strongly regulated industries with millions of daily turnover overseeing tech product rollout, marketing campaigns, user acquisition, compliance and revenue metrics to define the scaling strategies Ksenia is on the mission to drive the transformation to digital advertising and strategy in Web3. She is a COO and founder of MD ADX, an AdTech start-up that reinvents advertising focusing on video, audio and 3D formats and delivers a tech stack to establish a peer-to-peer connection between brands, publishers and users. "We want to finally make the Web great and inclusive. We educate the marketers on programmatic advertising and real-time bidding as we need to increase an awareness to fuel the change"