Kira Baca

Kira Baca serves as Chief Revenue Officer for Rightsline, a global IP commerce SaaS platform that manages and monetizes content across the entire intellectual property lifecycle. A 25-year industry veteran, Baca began her career in the media industry working alongside Hollywood legends Martin Scorsese and Lorne Michaels before transitioning to senior management positions at Technicolor and Deluxe managing global client accounts for Paramount, Disney and others. As the digital media age evolved, Baca moved to Poland to lead SVP Global Operations at SDI where she oversaw European offices and the mergers and acquisitions of multiple subtitling and dubbing studios and was responsible for identifying global distribution workflow efficiencies to help address speed-to-market requirements. Leveraging her passion for media technology, Sony New Media Solutions tapped Baca to lead global sales and marketing for their transformative distribution technology solutions where she secured numerous global deals. After identifying Rightsline as an innovative solution for Sony’s technology platform, Baca joined the company where she currently oversees global revenue operations. An avid animal lover and Rightsline evangelist, Kira resides in Chatsworth, CA where she manages her own mini-ranch with her husband Der, daughter Olivia, and dog Millie.