Juan Reyes

Juan Reyes is the Executive Director of the 8K Association and President of Tech Align Group, a global provider of content security and technology solutions for the Media & Entertainment industry. With more than 23 years of experience, Juan has built a career at the intersection of media technology, innovation, and security, helping drive advancements that protect and transform the entertainment ecosystem.

In his role at the 8K Association, Juan leads efforts to bring together member companies from across the media, technology, and entertainment sectors to shape the future of 8K. He works closely with members to align strategies, foster collaboration, and champion initiatives that advance the 8K ecosystem. This work spans content creation, production workflows, distribution, and ultimately, the consumer experience of immersive, super-realistic 8K viewing.

Beyond his leadership at the 8K Association, Juan is a recognized contributor to the industry through his active involvement in organizations such as the Trusted Partner Network (TPN), SMPTE, HPA, CDSA, Ultra HD Alliance, HDR10+, CTA, and DEG. Across these roles, he has been directly involved in the development of technical standards, test specifications, compliance programs, and security best practices that continue to guide the industry forward.