Jonathan Broughton

Jonathan is a seasoned strategist and analyst, specializing in digital broadcasting strategy, media markets, and audience dynamics.

As the Research Director at PlumResearch, he leads with a focus on content consumption, SVOD viewing data, and strategic insights. With an extensive portfolio covering SVOD, FAST, and CTV audience insights, PlumResearch offers unparalleled TV, video, and advertising research globally.

Prior to this role, Jonathan served as Head of Strategy at the EBU, founded Workshare Consulting and held positions at Media Business Insight, IHS Markit and Screen Digest.