Managing Director, Advanced Advertising & Data, Liberty Global
John Paul is Managing Director, Advanced Advertising and Data for Liberty Global and is based in the Company's London office. He is responsible for the development of new advertising models, partnerships and employment of data across the company. John has over 25 years experience in the broadcast and cable sector with a focus on operations and emerging product strategy. Before rejoining Liberty Global in 2014 he was CTO of Special Broadcasting Service (SBS Australia), COO of Australia Network, and Founder & Managing Partner of Trident Media Partners where he advised Tier 1 media firms: NBC, News Corporation, Telstra and Foxtel on strategy and infrastructure. Prior to this, he was part of UGC, Liberty Global's predecessor, where he worked in Australia on the launch of AUSTAR and its triple-play products and helped the company explore investment opportunities in Asia. He was a principal architect of Australia's early pay TV industry – with Australis Media and has served on the boards of SANZAR (South Africa, New Zealand and Australia Rugby) and Freeview Australia. He began his career in family trade publishing businessTV Editorial Corporation and NBC Affiliate operations. He holds a Bachelor of Science in Finance from American University and is a Dux graduate of the Royal Australian Naval College.