John Cassy

John Cassy

Co-Founder & Chief Executive Officer, Factory 42
United Kingdom
CEO of London based immersive content studio Factory 42. Current projects include an advanced interactive and holographic VR production with Sir David Attenborough for Sky. John worked in senior roles at Sky for 10 years launching and running new channels and technology, while working across genres from sports to factual to music to arts.  He commissioned live major events in 3D including two UEFA Champions League Finals, two Ryder Cups, ATP Tour Finals at O2, 2012 Olympics, NBA, Premier League, The Queen's Speech, and BAFTA winning David Attenborough films.  He also created the UK' s leading Arts TV channels, Sky Arts.  He is a board Governor of the International Advanced Imaging Society in LA, as well as a Trustee of the Almeida Theatre, London's 2016 Theatre of the Year.
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


IBC Technical Supporters

IBC would like to thank our Technical Supporters: