Canning is currently serving as the Director of Developer Relations for AMD. Helping AMD understand and deliver the best products to support the Creator space. John brings a career that has spanned the technology and methodology for creating and delivering XR, games, virtual production and digital humans, from concept to client in his former role as Executive Producer for New Media & Experiential for Digital Domain. John has endeavored to help companies and causes not only tell their stories through dynamic media but also leverage disruptive and transformative technology to maximize the creative impact. John has also served as the Chairman of the board for the New Media Council for the Producers Guild of America representing the interests of producers of broadband video, games, transmedia, iTV and XR content in the entertainment industry.