IBC2022 | BACK AT THE RAI AMSTERDAM

9-12 SEPTEMBER 2022

Johannes Larcher

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Johannes Larcher

Johannes Larcher

Head of International, HBO Max

Johannes Larcher currently serves as the head of HBO Max International at WarnerMedia, responsible for the international roll-out and management of WarnerMedia’s direct-to-consumer product HBO Max, which launched successfully in the U.S. on May 27, 2020.  He was named to this position in July 2020. 

Before his role at WarnerMedia, Larcher served as the Managing Director at Digital MBC Group, the Middle East’s leading media company based in Dubai, where he successfully transformed the group’s flagship digital product, Shahid VIP, into the world’s largest Arabic language video streaming service with over 1.4 million subscribers. From 2016 to 2018, he was Co-Founder and CEO of SubVRsive in Austin, Texas, a WPP-funded, Emmy-nominated Virtual and Augmented Reality studio. Before that, he served at Hulu as Senior Vice President, International, where he led the launch and initial growth phase of Hulu Japan. Earlier, Larcher was president and CEO of online video education start-up Academy123, which sold to Discovery, and served as GM International for paid search pioneer Overture Services until its acquisition by Yahoo! in 2003. 

  Larcher holds a Master of Arts from the University of Music and Performing Arts in Vienna, and a Master of Business Administration from the Wharton School, University of Pennsylvania. He is a member of the International Academy of Television Arts & Sciences.