VP, Comedy Central and MTV International, Viacom International Media Networks
Joanna Wells is Vice President, Digital Content, Comedy Central and MTV, Viacom International Media Networks (VIMN). Based in London, Wells is responsible for developing the digital content strategy for both the MTV and Comedy Central brands in the UK, Russia & CIS, Northern and Central Eastern Europe, well as internationally, outside of the US. Wells reports jointly to Kerry Taylor, Senior Vice President, Youth and Music for VIMN and Jill Offman, Senior Vice President, Comedy, VIMN. Wells joined the company in 2014 to take up this newly created role and is primarily focused on consolidating both brands' position across all media channels including online, tablet, mobile, live events and social media. Prior to VIMN, Wells worked as a consultant at a number of different companies including ShopStyle, Brightsolid Online Publishing and Clock Ltd where her responsibilities included managing digital product development, creating a new portfolio of revenue streams and managing mobile content optimisation for multi device strategy. Wells began her career as Broadcast Editor at the BBC and subsequently held a number of roles across AOL as European publishing director, the Cabinet Office as a Digital consultant and Travel, Lifestyle and Teens as Group Head. Wells holds a BA Honours degree in American Literature and Film from Essex University and lives in West London with her family.