Joan Cruells

Joan Cruells is VP of Partnerships & Growth at Viaplay Group, where he plays a key role in shaping commercial strategy and platform partnerships across international markets. He is also involved in content acquisition and windowing for the company’s international SVOD business.
Previously at STARZ, AT&T and DIRECTV, he brings extensive experience in content strategy, business development and distribution, with a strong focus on building and scaling partnerships with global platforms and telcos.