15-18 SEPTEMBER 2023

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Jeff Rosica

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Jeff Rosica

Jeff Rosica

CEO, Avid

Mr. Rosica is the Chief Executive Officer (CEO) & President, and a member of the board of directors, of Avid Technology.  Prior to being appointed Avid’s CEO & President in February 2018, he had served in a number of senior executive roles with the company.  Mr. Rosica is a 35+ year industry veteran in the broadcast and media technology segment, with extensive experience spanning production, post-production and distribution technology solutions.  Prior to joining Avid in 2013, Mr. Rosica served in various senior leadership capacities with leading industry brands including Grass Valley, Thomson/Technicolor, and Philips Electronics. 

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