President, Avid Technology, Avid
As president, Jeff Rosica manages all of the company's customer-facing activities globally including marketing, sales, professional services, services delivery and customer support. Jeff, who joined Avid in early 2013, is a well-known industry veteran with more than 30 years' experience in broadcast, media and entertainment. Prior to his current role, he served as Senior Vice President, Chief Sales and Marketing Officer for the company. Jeff joined Avid from Grass Valley, LLC where he was most recently the Executive Vice President, Chief Sales and Marketing Officer. He joined Thomson in 2001 from Philips Electronics, as part of the acquisition and merger of Grass Valley Group, Philips Broadcast and Thomson Broadcast. During his tenure at Thomson/Grass Valley, he rose to become the division head in charge of the Grass Valley division in 2008 and managed the business until its sale to Francisco Partners in late December 2010. Prior to Thomson/Grass Valley, he was with Philips Broadcast from 1996 until early 2002, serving as the Vice President and General Manager of the North American business activities. Prior to that and over his professional career, he has held a number of senior positions, focused largely in the areas of general management, business development, marketing and sales. With more than 25 years of experience in the broadcast, media and professional video and audio markets, Jeff is an industry veteran who has also garnered significant personal experience over his career in the areas of live video production and post-production.