James Cranfield

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James Cranfield - Cinedeck

James Cranfield

Global VP Sales & Partnerships, Cinedeck

With over 25 years of experience spanning post-production, live broadcast, and content delivery, James is widely recognised for his ability to align cutting-edge technology with evolving creative and operational needs.

He spearheads strategic global growth and leads partnerships with major broadcasters, production companies, and technology integrators. His expertise has been instrumental in launching transformative products such as ConneX, CloudFlow Hub, and the RX3 portable ingest unit, which are reshaping how content is captured, managed, and delivered in both cloud and hybrid workflows.

Driven by a passion for efficiency, innovation, and collaboration, James continues to champion solutions that empower creatives, engineers, and broadcasters to do more—faster, smarter, and more flexibly.

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