Iñigo Orduña has over 20 years experience in the field of Digital Creative Direction. Currently, he is Senior UX & UI Consultant at Accedo. He is responsible for creative direction for the UX and UI of multiplatform OTT deployments. Prior to joining Accedo, Iñigo was a freelance consultant specialising in UX and UI design, product ownership, creative direction, film direction, editing, and VR production. Clients included Subaru Motors Spain, the World Economic Forum and top ranking Spanish Advertising Agencies. Iñigo holds a BA Hons in Contemporary Media Practice from Westminster University and an MA in Design for Interactive Media from Middlesex University.