Senior Vice President - Branded on Demand (SVOD), NBCUniversal International
Hendrik McDermott is Senior Vice President, Branded On Demand at NBCUniversal International, based in London. Here he leads an entrepreneurial digital business unit focused on the company's branded video on-demand (VOD) and over the top (OTT) services, and is primarily responsible for developing and bringing new direct-to-consumer television products to market. In this role, McDermott leads hayu, NBCU's next generation subscription video-on-demand (SVOD) reality service, which launched in the UK, Ireland and Australia in March 2016. The first all-reality service of its kind – curated and fully integrated with social media – hayu is available on a full array of devices (mobile, tablet, laptop) at www.hayu.com Previously, McDermott led NBCUniversal International Networks' affiliate sales, managing negotiation and partnership activities with clients and partners across 9 regional offices. He began at NBCUniversal in 2006, when was the founding member of the international corporate development team with responsibility for all territories outside the US and Canada.