Hendrik McDermott

Hendrik McDermott

SVP - Branded on Demand (SVOD), NBCUniversal International
United Kingdom
Hendrik McDermott is Senior Vice President, Branded On Demand at NBCUniversal International, based in London. Here he leads an entrepreneurial digital business unit focused on the company's branded video on-demand (VOD) and over the top (OTT) services, and is primarily responsible for developing and bringing new direct-to-consumer television products to market. In this role, McDermott leads hayu, NBCU's next generation subscription video-on-demand (SVOD) reality service, which launched in the UK, Ireland and Australia in March 2016. The first all-reality service of its kind – curated and fully integrated with social media – hayu is available on a full array of devices (mobile, tablet, laptop) at www.hayu.com   Previously, McDermott led NBCUniversal International Networks' affiliate sales, managing negotiation and partnership activities with clients and partners across 9 regional offices. He began at NBCUniversal in 2006, when was the founding member of the international corporate development team with responsibility for all territories outside the US and Canada.
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


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