Guendalina Cobianchi

Guendalina Cobianchi serves as the SVP of Strategic Analytics & Business Insights (SABI) at V-Nova Ltd. Joining the founding team of this innovative London-based IP and software company in 2013, Guendalina has been instrumental in the development and international standardization of MPEG-5 Part 2 LCEVC and SMPTE VC-6 (ST-2117). Her expertise extends beyond fostering the adoption of these cutting-edge technologies among industry operators to leading V-Nova's video quality optimisation group. Before her tenure at V-Nova, Guendalina refined her strategic, analytical, and managerial skills as a Senior Manager at McKinsey & Company. She holds an engineering degree from Milan's Politecnico and an MBA from the prestigious INSEAD business school. Driven by a passion for technological innovation, Guendalina is committed to advancing the frontiers of digital video and data communication.