Gregory Shiff

Gregory Shiff, Principal Solution Architect for Media & Entertainment at Dell Technologies, has dedicated his career to the intersection of media and technology. With a wealth of experience spanning integration, storage, and software companies, Gregory has become a key figure in optimizing content creation workflows through high-performance storage solutions and cutting-edge technologies.

At Dell, Gregory leverages his expertise to advance the capabilities of creative professionals, ensuring they have the tools and infrastructure needed to bring their visions to life. Before joining Dell, he made significant contributions at Quantum Corporation, where he collaborated with leading visual effects, editorial, and finishing houses to design and implement storage systems that balance performance with archival needs.

Prior to Quantum, Gregory served as the Director of Technical Sales at Levels Beyond, a media asset management company, where he played a pivotal role in building content management systems for major broadcasters across North America.

Throughout his career, Gregory has consistently addressed complex business and technological challenges, empowering creatives to focus on what they do best—creating outstanding content.