Gilberto Castañon

Gilberto Castañon is a Senior Media Technology & Operations Executive with over 25 years of leadership at Grupo Globo, Latin America’s largest media conglomerate. Currently serving as Director of Content Distribution, he oversees the 24/7 nationwide transmission, content archive, and the Translation & Language operations that localize programming for domestic audiences and global international sales. His distribution purview spans 120 television stations across 70+ million households (FTA & Pay-TV), as well as streaming platforms. Throughout his tenure, Gilberto has led engineering and operations teams and spearheaded high-impact transformations, including cloud playout migrations, AI-driven dubbing and accessibility, linear ad targeting, and the rollout of Brazil’s Next-Gen TV Standard (DTV+).