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Fran Cassidy

Fran Cassidy

Founder, Cassidy Media Partnership
United Kingdom
Fran Cassidy has had over 25 years experience in the media sector- in agencies, as a client, and as a media owner. For 25+ years she has been responsible for researching the media and broadcasting sector in a variety of these roles. For 12 years she was Marketing Director of Carlton Television, part of the ITV network, one of the largest commercial broadcasting companies in Europe. For the last 8 years she has run an independent marketing consultancy specialising in on line and off line media, marketing services and entertainment sectors both in the UK and internationally. Clients include Facebook, News International, Channel 4, MTG, BARB, ABC, and Sky. Advertiser clients include Honda, Barclays, Nationwide Building Society and Harrods. Fran's international experience includes producing emerging market analysis and recommendations for Facebook across SE Asia; Hong Kong, South Africa and Latin America; Broadcasting consultancy in Scandinavia, Central and Eastern Europe; and managing international pitches for Sky Television. She also regularly chairs professional development courses for the European Group of Television Advertising Companies (EGTA). Fran is also a Board Director of The Marketing Society in the UK and produces their Global Annual Conference.
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast

 

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