Fabio Murra

Fabio Murra is a senior manager and expert in video compression and video systems, with over 30 years of experience in the field and 25 years in the media industry. As Senior Vice President of Product & Marketing at V-Nova, he leads product strategy, marketing, and professional services, driving the adoption of cutting-edge compression technologies across diverse applications, including broadcast, streaming, social media, and pixel streaming.

At V-Nova, Fabio has been instrumental in the development of two international standards: MPEG-5 LCEVC and SMPTE VC-6, working on both software and hardware implementations of these innovations. His contributions have helped shape the future of video delivery, ensuring more efficient and scalable solutions for the industry. Fabio has played a key role in the ratification and deployment of TV 3.0 in Brazil, a next-generation television standard that is set to transform digital broadcasting. His expertise extends across compression, systems architecture, and video workflows, as well as Immersive XR/VR experiences and AI acceleration projects, where he has contributed to the evolution of next-generation media applications. A proud contributor to multiple patents in video systems, Fabio continues to push the boundaries of video technology, influencing standards and innovations that define the modern media landscape.