Fabio Murra

Fabio Murra is SVP of Product & Marketing at V-Nova, where he leads product strategy and drives how the company’s technologies are brought to market across AI, video, and next-generation media. e works at the intersection of product, technology, and customers, turning complex capabilities into solutions that can be deployed and scaled in real-world environments.

He is also a named inventor on multiple patents in video and AI systems, with contributions spanning hierarchical video coding, multi-codec systems, and signal enhancement techniques. Alongside his operational and standards work, Fabio regularly engages in technical discussions, panels, and long-form conversations focused on how fundamental engineering breakthroughs translate into scalable, real-world impact.

He has been a driving force behind some of V-Nova’s most significant market initiatives, including playing a leading role in the development and rollout of TV 3.0 in Brazil. Fabio has also led the development and adoption of technologies such as MPEG-5 LCEVC and SMPTE VC-6, working across both product and implementation to bring them into real-life deployments.

With over 25 years of experience in media and video systems, Fabio has worked across broadcast, streaming, and emerging AI-driven applications.