Drew Crisp

Drew Crisp

Drew Crisp

SVP Digital, Liverpool Football Club

Drew joined Liverpool Football Club in June 2019 and is the clubs Senior Vice President of the Digital Business.  In this role Drew is responsible for all digital revenues and services that span three areas:  

  • Club Media - which spans LFC TV, content development and all social channels and associated content marketing;  

  • Club Marketing – which alongside club campaign management, marketing insight and operations and digital design, also includes our international supporters clubs;  

  • Product and Proposition – which covers all fan facing product development such as the club app and Match Centre, our digital Memberships and MyLFC products and all back office IT support, operations and Cyber Security.  

Drew is also responsible for the clubs Digital Transformation and reinventing how it digitally connects with Fans and provides greater marketing services for our partners.   

Prior to joining Liverpool FC Drew was an executive Partner in IBM for seven years and in this time has held varying significant roles.  Drew led IBMs mobile practice and Apple partnership across Europe for the Communications sector.  After which Drew went on to run IBMs iX (digital agency) practice within the same sector across Europe.  

Drew holds a Masters in Cybernetics and Control Engineering (don’t ask!), and more recently achieved a diploma from the Said Oxford Business School in Business Strategy and Innovation.  

Drew is passionate about fusing fan experience and technology to create new digital products, new marketing services and build new commercial markets.